Who We Are
We’re two experts who decided to team up. Why? Because each of us has a piece of the puzzle when it comes to ‘doing things right.’ We believe that user focus starts ages before a site or application is designed, and that everything is easier when a team has a common language. We’re small on purpose, and you don’t get handed off to associates. You work with us and with other experts we bring in when you want additional services. We’re practical, direct, creative, and collaborative, and we love what we do.
Tamara Adlin
Partner & Experience Strategist
Tamara is an excellent kitty-herder and clarity-creator. Tamara co-founded Fell Swoop after several years running her own consulting company. Adlin, inc., worked with clients ‘from Apple to Zillow,’ helping their teams get laser-focused on who their customers are and how those people really think and act. She started consulting when her book, The Persona Lifecycle (coauthored with John Pruitt, Microsoft) hit the shelves. Before adlin, inc., Tamara was a senior customer experience specialist at Amazon.com and she started the customer experience design team for Amazon Services. She came to Amazon from a series of Seattle startups, including Netpodium (acquired by Akamai) and Attenex (acquired by FTI Consulting). Tamara is a popular speaker, mostly because she can’t tolerate boring presentations.
Matt Dente
Partner & Experience Designer
Matt is an expert in making the complex simple. For more than ten years, Matt has worked in the user-centered design field where he has defined the user experience for Web 2.0 applications, large corporate web sites, and E-commerce sites. Matt has worked as a Visual Designer, Information Architect, Interaction Designer, and Usability Evangelist on projects for companies such as Microsoft, AT&T Wireless, Goldman Sachs, J.P. Morgan, General Mills, Zumiez, and Wetpaint. Matt is continually searching for innovative yet practical ways to create truly user-centered designs that work as well for businesses as they do for customers.